
Cost guide
How much does loft insulation cost in London?
What actually sets the price in London — and how to compare three quotes without being fooled by the cheapest headline.
Advice
Straight answers to the questions homeowners ask before they spend money — written by the people who survey London lofts rather than by a marketing department.
Insulation is an unusually opaque purchase. The product disappears the moment it is fitted, the performance is invisible, and the numbers quoted in advertising are often measured under laboratory conditions that have very little to do with a draughty Victorian roof in February. These guides are our attempt to make the decision legible.
Each one is written by the people who carry out the surveys, and each is updated when the guidance or the market moves — building regulation depths, the state of the grant schemes, and what materials actually cost this year rather than three years ago. Where we are uncertain, we say so, and where a figure is a national average rather than something we can promise for your house, we label it as one. You should be able to read these and then argue with us competently on site, which is exactly the conversation we want to have.
Four guides

Cost guide
What actually sets the price in London — and how to compare three quotes without being fooled by the cheapest headline.

Materials compared
Two products that are constantly compared and rarely competitors. Which one your roof needs, and why.

Funding
How the schemes really work, who tends to qualify, and how to check without handing your details to a cold caller.

Damp and airflow
The problem we find most often on survey, and the one homeowners most often blame on the wrong thing.
If you are simply trying to work out whether the job is worth doing at all, read the cost guide first. It sets out what drives the price in London specifically — access, joist depth, the amount of old material that has to come out — and what a realistic payback period looks like at current energy prices.
The SuperQuilt versus mineral wool comparison is the one to read. The short version is that they are not really competitors: one is a thick, cheap, extremely effective floor-level insulator and the other is a thin, higher-priced product that solves a specific problem — depth. Which you need depends entirely on whether the loft is a room or a roof space.
Read loft condensation and ventilation before you insulate anything. Adding insulation to a loft that is already condensing will make the condensation worse, not better, because you are making the roof space colder. That is a solvable problem, but it needs solving first, and it is the single most common thing we find on survey that the homeowner did not know about.
The grants and funding guide explains how the main government schemes work, who tends to qualify, and — importantly — how to spot the scams that cluster around them. We are not a grant-funded installer, so we have no commercial reason to talk the schemes up or down.
Savings figures for loft insulation are national averages calculated on a standard, gas-heated, detached property. Your house is not that house. A mid-terrace with neighbours on both sides loses far less heat than a detached bungalow with the same roof area, and a heat-pump home behaves differently again. Treat every published saving figure — including the ones in these guides — as an order of magnitude rather than a promise.
Almost every survey we carry out on a loft that has been insulated before turns up at least one of these. None of them are exotic, and all of them are avoidable.
We write them because the alternative — homeowners making a four-figure decision on the basis of a doorstep pitch — produces exactly the sort of work described above. A customer who understands what they are buying asks better questions, gets a better installation and is less likely to be sold something they do not need. That is worth more to us over ten years than a few extra jobs sold to people who did not know any better.
In the loft
Three of the situations these pages were written to explain.



We will measure what is actually up there and give you real numbers for your roof, not an average for somebody else's.